Global Sourcing
We identify category-fit products and supplier partners for Australian retail channels.
Australian brand agency and distribution partner
Connecting Global Brands with the Australian Market
Aurora Trading Group Pty Ltd helps international suppliers enter, distribute, and grow in Australia through B2B and M2C channels, national retail networks, local service, and direct consumer insight.
Representative brands
Trusted by category leaders
We work with brands across kitchen appliances, home living, smart home, and consumer product categories.
National retail channels
Australian retail reach
Our channel experience includes leading national retailers, supported by local account management, logistics, merchandising, and after-sales service.
What we do
From market entry to long-term local growth
Suppliers need more than an importer. They need a partner who understands Australian channels, service expectations, consumer behaviour, and brand building over time.
Market Development
We shape local positioning, channel strategy, pricing, launch timing, and growth plans.
National Distribution
We support import, logistics coordination, warehousing, and nationwide distribution.
Retail Network
Our network includes six self-operated stores and twelve stores under direct management in total.
After-Sales Service
Responsive local support helps protect brand reputation and surfaces product feedback quickly.
Brand Growth
We build long-term Australian brand presence across B2B and manufacturer-to-consumer channels.
B2B + M2C
Built to hear the market, not just enter it
Our manufacturer-to-consumer operations keep Aurora close to the people using the products. Through six self-operated stores and twelve stores under direct management in total, our teams identify issues early, hear customer feedback first-hand, and relay practical evidence to manufacturing partners so improvements can happen quickly.
01Direct retail contact
02First-hand consumer feedback
03Fast factory communication
04Timely product improvement
Selected retail locations
Direct customer touchpoints across different retail formats
Categories
Built for practical Australian channels
Consumer Electronics
Home Appliances
Home Living
Smart Home
Kitchen Solutions
More Categories
How partnership works
Clear steps for suppliers
01
Supplier and category review
02
Australian market entry planning
03
Retail and distribution setup
04
Ongoing sales, service, and growth
Contact Us
Ready to discuss the Australian market?
Speak with Stanley Lee about distribution, brand representation, and market development in Australia.
26 Lionel Road, Mount Waverley, VIC 3149, Australia